Embedded. Accountable. All In.
I show up like a co-founder. Not an agency.
I'm JJ. As a Vendor Manager at Amazon, I oversaw more than $1B in revenue across 35 vendor accounts. I left to work with a small number of brands as their dedicated 1P partner — not because I had to, but because this is what I love. I treat your business like it's mine. No juniors, no handoffs, no layers.
Brands I've Worked With
The Numbers Speak.
Real outcomes from brands I’ve worked with — inside Amazon and as a consultant.
Took a neglected 1P account from near-zero to $30M in Amazon revenue through full-stack vendor management.
Recovered $2.1M in shortage claims and rebuilt fill rate infrastructure for a legacy manufacturer.
Captured 100% Buy Box ownership and tripled run rate through terms restructuring and content overhaul.
Full-Stack Amazon Management.
From vendor negotiations to ad campaigns — one person, full ownership, $1B of experience.
Vendor Negotiations & Terms
AVN/AVS strategy, accrual management, and terms optimization to protect your margins year over year.
PO Management & Fill Rate
Forecast alignment, PO acceptance, and fill rate optimization to keep Amazon buying consistently.
Amazon Ads
Full-funnel ad strategy, optimization, and scaling for Sponsored Products, Brands, Display, and DSP.
A+ Content Creation
Enhanced brand content that converts. Storytelling and design that drives purchase decisions at the listing level.
SEO & Listing Optimization
Rank for the right searches and dominate page one. Products on the first page capture 80% of all clicks.
Brand Store Management
Immersive brand store experiences that convert browsers into buyers and showcase your full catalog.
Shortage Claims & Recovery
Dispute management, BOL documentation, and systematic recovery of every dollar Amazon owes you.
Inventory & Promotion Strategy
From Prime Day to peak season, aligning supply with demand and maximizing every key sales event.
P&L & Margin Protection
Net PPM management, CRAP list prevention, and profitability strategy at the ASIN level.
What Winning Brands Get Right on Amazon.
Owning the Buy Box
It doesn't come easily, but it unlocks record sales velocity. You need to give Amazon exactly what they want — and they'll do the same in return.
Stock Optimization
Consistent supply is the foundation of consistent sales. Track demand, avoid overstock, and never go out of stock on your best-performing products.
Listing Optimization
Products on the first page of Amazon search results capture the overwhelming majority of sales. Ranking is not optional — it's the whole game.
I sat in the Amazon seat. Now I sit in yours.
I managed the P&L. I ran the negotiations. I decided which brands got featured and which got cut. Now I bring that entire playbook to your side of the table. You’re not hiring an agency — you’re hiring the person who used to be the buyer.
An integrated extension of your team.
I embed with your team as your 1P executive. No account managers, no layers, no handoffs. You get a direct line to the person doing the work. I join your calls, own your numbers, and operate like I’m on payroll — without the overhead.
I set it up right so you don’t get burned.
Most brands sign up for programs they can’t recover from. I build the backend infrastructure from day one — terms, chargebacks, dispute processes — so you’re protected before the first PO lands. That foundation is what everything else is built on.
How It Works
Book a Strategy Call
A focused 30-minute conversation. I learn your brand, your numbers, and where Amazon 1P fits in your growth plan. No pitch deck. No script.
Get a Custom Roadmap
A specific 90-day plan built around your catalog and goals — not a generic deck. Real priorities, real timelines, real math.
I Execute
Embedded in your business, driving results weekly. The same operating cadence I ran at Amazon — applied directly to your brand.
Most Agencies Don’t Understand 1P.
That’s an expensive mistake.
They're Built for 3P
Most agencies built their entire playbook around Seller Central and paid advertising. Vendor Central is a completely different animal — and most have never touched it.
No Buyer Experience
AVN terms, accrual structures, CRAP list management, shortage dispute frameworks — if you've never managed Amazon's P&L, you're guessing at things that cost real money.
Cookie-Cutter Playbooks
Enterprise 1P strategy requires someone who has managed genuine complexity at scale. Not a junior account manager following a templated process.
Let’s Unlock Your Next
$10M in Amazon Revenue.
I take on 3–5 brands at a time. If you’re serious about 1P, let’s talk.
Book a Strategy CallOr email jj@wipconsulting.us